DOVE Chocolate x Choose Pleasure Tour
DOVE Chocolate was targeting Millennial Woman to Live Life Fully with No regrets at tentpole events from 2016-2017 including: New York City Wine & Food Festival, BottleRock Music Festival, South Beach Wine & Food Festival, Voodoo Music Experience, and Hollywood Bowl. The program included an immersive VR experience viewing your "Bucket List" Adventures, a green screen activation that had 3 custom images of Iceland, Paris and NYC for consumers could chose from using #ChoosePleasure, visitors were automatically entered into a sweepstakes, chocolate samples, and prizes.
• Client: DOVE Chocolate
• Agency: EventsTag and Culture COLLiDE
• Photo Credit: Culture COLLiDE
