ESPN Tournament Challenge - Get all the Feels
ESPN and Jukin' created a :30 second spot for their annual March Madness Tournament using only User Generated Content (UGC).
• Client: ESPN
• Agency: Jukin Media
• Role: Creative Strategy and Account Manager
• The Task: Sourcing UGC of sport fans cheering/rooting for their favorite teams, getting excited about a win or being upset about a lost.
