GRAMMY House 2023
The Recording Academy and CBS hosted the first-ever pop-up experience leading up to the 65th Annual GRAMMY Awards. The experience took place at Hollywood's historic Bourbon Room, and had their second annual #GRAMMYsNextGen party & Red Carpet Event.
The event celebrating the next generation of music leaders, with a special DJ set by Gunner Stahl and friends, and attendees including Jaden Smith, Em Beihold, EARTHGANG, Chappell Roan, and many more. The theme was celebrating 50 years of hip-hop music and culture - entering into a world of "Universe of Hip-Hop". There was live music, food and beverages, a Tarot Card reader, a custom backdrop for photos, and a unique selfie ball "EYE" camera, where attendees could take branded photos, or GIFs of themselves and post on social.
• Client: The Recording Academy (GRAMMY)
• Agency: HYPNO
• Photo Credit: FLOOD, iPhone
