Courtside x Miami Art Week
To celebrate Michelob ULTRA partnership with the NBA, what better way to launch their newly designed cans for the 2022/2023 season than at the #1 art event in the world?! We showcased a Basketball Court Digital Art Experience for Miami Art Week at Maps Backlot in Downtown Miami.
Creating an LED basketball court, all screen content and a custom Courtside Challenge game that revealed the can art. The special event also included a white-labeled custom video experience from the challenge winners, NBA and WNBA renowned legends, F&B, artists, and a live performance by 21 Savage.
• Location: Miami, FL
• Client: Michelob ULTRA
• Agency: HYPNO, We Are Sparks, Bluewater Technology
• Impressions: 1B
• Photo Credit: Michelob ULTRA, iPhone
