NBA iD Portal x NBA All-Star Weekend
To help promote its free NBA ID global membership program, the NBA All-Star Weekend 2023 in Salt Lake featured a free interactive first-ever digital experience for fans to enter in the arena. A 32' tunnel with LED flooring and interactive walls, you get to step into shoes of an NBA All Star. Matching their own footprints, the experience was complete with thumping soundtrack(s), real life sound effects and professional NBA player experiences.
Additionally, HYPNO launched their new white-labeled "Pro" App to keep a memento from their experience. Photographers were stationed at the end of the tunnel, taking both candids as fans walked through, along with stand-stills and posing shots at the end. NBA ID members scanned a QR code to receive the photos immediately.
• Location: Salt Lake City, Utah
• Client: NBA
• Agency: HYPNO and Good Sense & Co.
• Press: Sports Business Journal, 2KUTV, KJZZ14
• Photo Credit: HYPNO App, Good Sense & Co.
