Prudential x Hispanicize Festival
Hizpanicize is the largest event for multicultural influencers, journalists, tech & entrepreneurs in the digital marketing space. As Prudential was the leading sponsor, they had 3 activations on site including: The Latinovator Award lunch presented by Prudential, The Tecla Awards, where nominees walked down a stunning blue carpet and took their own personalized branded selfie, and The Prudential hospitality and guest Lounge on the exhibit floor, where we allowed attendees to experience photography, gaming, sweepstakes, swag and additional give-aways.
As the account Manager, I was responsible for day to day communication with clients, vendors, production, and social strategy for the 3-Day event. Once the event went live, I executed the activations on-site and Prudential's socials #DreamBigWithPru and #PruPact that garnered over 1 million impressions throughout the weekend.
• Location: Miami, FL
• Client: Prudential
• Agency: EventsTag
• Vendor: Original Impressions
• Recap
• Photo Credit, Manny Ruiz, Prudential, Hispanicize, iPhone
